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Breasts Are Known By Many Different Names

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I guess you’ve read about Gok Wan having been criticized by some Australian consumers about the ad campaign that he recently made for retailer Target. It was not just criticism, but a complaint was actually filed against him in Australia’s Ad Standards Board (ASB).  Oh, wait a moment.  Who is Gok Wan, by the way?  Gok Wan is a British fashion consultant, TV presenter and author. He got into trouble when he referred to women’s breasts as “assets” and “bangers” in the above mentioned ad campaign. He actually told women to “wear a correctly sized bra so “your bangers will feel more loved”.

Gok Wan also used the word “assets” to refer to breasts in the same promotion. These 2 words were not liked by some, and this resulted in their action against him.  However, both the retailer Target and the ASB stood by Gok Wan in this issue. The published complaints obviously show that the complainants are homophobic, meaning they hate or fear the homosexuals or homosexuality. Gok Wan is, openly, a gay.

When I write about breasts and bras, I also use words other than breasts:  tits, chest, boobs, twins, girls, etc. Using different terms will prevent the article from being boring. Sometimes there are also instructions to limit the use of the keyword “breasts” and not to overdo it.

You’ll be fascinated by how people can come up with different names for breasts, while you can call it by its real name in a straightforward manner. “Assets” or “bangers” to refer to breasts seem fine and fun to me; and even more fun are the hundreds of slang words used for breasts.  Try digging for them from the internet.  Some that you may find are fun to say, or do not make any sense, or evoke amusing imagery, or food related.  Examples are “melons”, “fun bags”, “the twins”, or “the girls”. You may also find some worst expressions such as “fried eggs”, “milk wagon”, “lungs”, “knockers”, “hooters”, “missiles” that sound as if they were taken from an anatomy textbook.

What name or names do you want to call your breasts?  Are you offended by the terms “bangers” and “assets”? Will the context matter?  I just noticed in the Gok Wan news article that some people are offended by the terms and say they are not used appropriately. Do you find the word “bangers” a derogatory term for breasts?  Or do you dispute how the breasts are described as “assets”?  Or, don’t you like the ad because the presenter is a homosexual?

Well, so much for that.  There’s good news about the Target bras. Shortly after the complaints were filed, women flocked to the retailer store and filled their carts with bras of their size. They liked the ad; thought it was hilarious.  They said they did not care about the terms used to refer to breasts, and the publicity created by the complainants has called their attention to Target bras. If I were in Australia, I’d do the same. 

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  • Sofia Johnson
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